The Smart Book for Beauty Professionals
Wake up fully bookd.
Bookd answers the 9pm texts, resells your cancellations, takes the deposits, and remembers every formula. You do the beautiful work. Bookd runs the desk.
No contracts. No commissions. Cancel anytime.
9:14 PMAnswered while you slept
Today 9:14 PM
Delivered
Bookd Line, your studio's own number, answered in your voice. It never offers a time your real book can't keep.
Your Front Desk
The receptionist you never had to hire.
Other booking tools hold a name, a time and a price. Bookd does the part you were doing yourself, between clients, with color on your gloves.
A new client at 11pm is walked to the right service.
Your booking page asks what you would ask, in your voice, off your menu. Box dye, what they've had done before, what they're hoping for. It lands on the right service and only shows the days your book can keep.
A cancellation is offered to your waitlist before you've heard about it.
The opening goes out to the clients waiting for it the moment it appears. No story to post, no group text, no gap to eat between clients.
The formula is waiting before they sit down.
The 7N, the toner that killed the brass, the note about the fringe. Every visit and every note in their file, instead of on index cards or in your camera roll.
What they pay you is yours. All of it.
Card payments land in your own account. No commissions, no booking fees, no cut of the ticket. Bookd is a flat subscription, and card processing is the standard rate with nothing added on top.
See It Work
Watch it book a client.
A demo of the two doors every client walks through: your booking page, and the conversation that starts it.
Suite Six · On your booking page
Let's find your look
It greets them like you would
Your tone, your questions, your menu. Every answer is in their client file before you approve the booking.
Suite Six
Book with Alex
Color Services
Add-ons
The booking page your clients see
Your menu, your rules. What can't combine grays out on its own, and regulars rebook their usual straight from the page.
Jane Morrison · Full Foil, last visit May 22
Formula · 30g 7N + 15g 8V · 20 vol · toned with 9V gloss. Prefers cool, hates brass, allergic to lavender products.
The client book: every client's whole history, off the index cards and out of your camera roll.
The only book that knows what your color costs.
Snap the supply receipt
Bookd reads every product and price straight onto your shelf. Wella 7N, $8.40. No spreadsheet, no data entry.
It learns what one pump costs
Weigh a single pump once. Now every gram of color and pump of product is tracked, down to the percent left in the bottle.
Smart Price builds it into the visit
A foil that used $4.20 in color gets priced for it, logged to the client, and pulled from your shelf. You never eat product cost again.
Behind The Booking Page
The side your clients never see.
A week that filled itself, a morning that tells you what it needs, and a shelf that knows what it costs. This is what you open at 8am.
Ava R.
Root Touch-Up
Nia P.
Full Foil
Dana K.
Kim L.
Balayage
Rosa M.
Lash Fill
Tess W.
Gloss + Cut
Lunch
Jess H.
Full Foil
Mari C.
Balayage
Ivy T.
Priya S.
Color Correction
Jane Morrison
Full Foil
Sam D.
Lena B.
Partial Foil
Ruth A.
Coco V.
Extensions
Nina F.
Bri O.
Full Foil
Elle J.
Bridal Trial
Tara Q.
Balayage
Mia Z.
Cut + Gloss
Zoe K.
Lash Fill
A week that booked itself
Color, cuts, lashes and blocked time, each in its own service color, with the processing rules already applied. Drag one and the client is asked, not surprised.
Good morning, Hailee
Six in the chair. Two new faces.
Your morning, already sorted
Who is next, what they booked, and the one thing that needs you. Not a wall of rows to read.
Today at the chair: $4.20 of color pulled from this shelf, priced into Jane's foil before she paid.
A shelf that counts itself
Scan the supply receipt once. Every use comes off the bottle, and the reorder warning arrives before you run out mid-foil.
Why Artists Switch
Six moments a week, and what they cost you.
Each one happens every single week. Here is Bookd, next to the app you have now.
A new client finds you at 11pm
They're greeted in your studio's voice, asked the three questions you would ask, and land on the right service with a deposit down before they can change their mind.
They meet a silent form, or a menu they don't understand. Most keep scrolling to the next stylist.
“Do you have anything Friday?”
Your line answers, checks the real book, offers Thursday's 2:30 instead, and confirms it. You find out at breakfast.
It sits in your texts while you're elbow-deep in a color. By the time you reply, they found someone faster.
A Tuesday cancellation
The open slot is offered to your waitlist the moment it appears. You hear about the cancellation after the chair is full again.
You post a story, text a few regulars, and eat the gap between clients.
A gloss booked with color
Thirty minutes instead of two hours, priced to match, explained to the client in plain words. Never an error message.
The calendar doesn't know a gloss from a balayage. You untangle it by phone.
The color on today's foil
Weighed once, costed per gram, priced into the visit, and pulled off your shelf automatically.
It quietly comes out of your margin. Every foil, every day, invisibly.
The day you ever want to leave
Your whole client book exports in one tap, formulas included. It was always yours.
Your clients live in their app, one “export request” away, being marketed to the whole time.
How It Works
One afternoon. Then it runs.
01
Set up your studio
Services, prices, hours, deposits, policies. Live in an afternoon, editable forever.
02
Clients book themselves
New faces are walked in by your assistant. Regulars rebook their usual without re-explaining it. Deposits land up front.
03
The book runs itself
Confirmations, reminders, waitlist offers, thank-yous: sent. You just show up and do the work you love.
The Whole Kit
Everything the front desk did, without the front desk.
Bring Clients In
An assistant that answers in your voice
Your tone, your questions, your menu. It takes their inspo photos, catches the box-dye confession, and lands them on the right service before you ever pick up your phone.
A page worth the bio link
Editorial themes, your logo, your colors, carried through every email it sends. It reads like you hired a designer, not downloaded an app.
Made for your craft
Hair, nails, lashes, brows, esthetics, makeup. Menus that already know your services and what can't share an appointment.
Snap a photo of your menu
Photograph the price list in your notes and Bookd types it in for you. Fine-tune in minutes instead of entering every line.
Get Them Booked
Guest bookings
A friend or a kid books right alongside them, back to back. One link, one trip, done.
Rebook their usual
Returning clients see their exact last visit and book it again at today's price. No re-explaining what they want.
Standing appointments
Set it once: every six weeks, every other Tuesday. The slot is held on repeat, and your regulars never drift.
Cancellations resell themselves
The open slot goes straight to your waitlist. You hear about the cancellation after the chair is full again.
The end of phone tag
Every confirmation carries a manage link. Clients move themselves, and the slot stays protected until you approve.
Get Paid
Card payments, built in
Charge the card at the chair from your phone, tips included. No terminal to rent, and the visit logs itself.
Deposits, your way
Flat or a percentage, only on the services you choose. Cancel in time and it refunds itself. No-shows leave it with you.
No-show protection
Repeat offenders are flagged on the booking request, before you approve. The clients who cost you money stop costing you money.
Gift cards
Sold, redeemed and balanced right at checkout. Nothing separate to reconcile at the end of the month.
Run The Day
A client book with a memory
Formulas, notes, inspo photos and every past visit, ready before they sit down. Nothing on index cards, nothing lost in your camera roll.
Bookd Line, your studio's own number
Clients text the studio, never your cell. Reminders and confirmations send themselves, and your evenings go back to being yours.
The Prep Board
A two-week look-ahead with every formula lined up next to its appointment. You know what to pull before the day starts.
Your data leaves with you
Export your whole client book, formulas included, any time. It stays yours even if you go.
Moved in over one coffee
A screenshot of your old calendar, or an export from Square, Vagaro or Booksy. Review the match, done.
Launch Pricing
Less than a blowout. Runs the whole studio.
Studio
Your book, but smart.
or $290/year (two months free)
After the Founding 50: $34/mo or $340/yr
- Your branded booking page: your logo, your look, a menu built for your craft
- The assistant greeting new clients in your voice and landing them on the right service
- Bookd Line included: your own texting number, 500 texts a month for confirmations, reminders, and two-way texting
- Card payments at the chair, tips included, payouts straight to your bank
- Deposits, no-show flags, and a waitlist that resells cancellations on its own
- A client book that remembers every formula, note and visit
- Gift cards at checkout, the Prep Board, and a full export of your book anytime
- Move in from Square, Vagaro, Booksy or a screenshot of your old calendar
Concierge
Your studio, with staff.
or $690/year (two months free)
After the Founding 50: $79/mo or $790/yr
Everything in Studio, plus:
- Twice the texts on your Bookd Line: 1,000 a month
- The same assistant answers that line around the clock: it knows who's texting, checks the real book, and sends the booking link or files the request for you to place
- It hands you the thread the moment a client needs a person, and every automated reply is marked in your inbox
- A financial hub that works like a bookkeeper: receipts read straight onto your shelf, per-gram product costs, Smart Price on every visit, true-profit dashboards
- Quarterly tax estimates, set-aside reminders, and deductibles tracked with receipts
- Priority support and first look at every new feature
Founding rates. The first 50 studios keep these prices while continuously subscribed. Every direct trial is 14 days with a card.
Bookd Line. Your studio's own number.
Clients text the studio, not your personal cell. Reminders and confirmations go out on their own, and you answer from your dashboard. The line comes with Studio and Concierge. On Concierge, your assistant answers it too, around the clock.
Your data leaves with you
Export your whole client book, formulas included, any time you want.
Your page never goes dark
Cancel and your booking page, calendar, and clients keep working. Only the extras turn off.
Your money is protected
Verified email and phone before payouts connect, with passkey and two-factor sign-in built in. Bookd never holds your funds.
Switching is the easy part.
Bring your clients, formulas, and upcoming appointments over from Square, Vagaro, Booksy, or a spreadsheet, even a screenshot of your old calendar. Most artists are fully moved in an afternoon, and your clients notice exactly one thing: a prettier booking page.
Bookd takes $0 in commissions and charges your clients nothing. Your book is yours from day one, and it stays yours.
Questions
The fine print, out loud.
Do my clients pay anything to use it?
No. No booking fees, no commissions, no markups. Your client pays your price, and when they pay by card, processing is the standard 2.9% + 30¢.
I'm on Square, Vagaro or Booksy. How painful is switching?
Send an export, or just a screenshot of your old calendar, and Bookd matches it into clients, services and upcoming appointments for you to review. Most studios are moved in over an afternoon, and your clients notice one thing: a prettier booking page.
Will the assistant say something I wouldn't?
It speaks in the voice you wrote, off the menu you set, and it never invents an opening: it checks your real book first. The moment a client needs a person it stops and hands you the thread, and every automated reply is marked in your inbox.
How do deposits and no-shows work?
Flat or a percentage, only on the services you choose. Cancel inside your window and the deposit refunds itself. Late cancels and no-shows leave it with you, and repeat no-shows are flagged before you approve them again.
Do I need a card reader or a terminal?
No. You charge the card at the chair from your phone, tips included, and payouts land straight in your bank.
What happens if I ever cancel?
Your booking page, calendar and clients keep working; only the paid extras switch off. Your whole client book, formulas included, exports whenever you want. No contracts, ever.
Currently Live
Studio No. 3
Hair by Hailee Almond in Amherst VA, live on Bookd right now. Tap through, meet her assistant, see what your clients would see.
Consider it bookd.
Set up in an afternoon. Editable forever. Yours from day one.
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